CANADIAN DESIGN HOUSE TO RETAIL REPLICA BROWNCOAT LICENSED THROUGH UNIVERSAL PARTNERSHIPS & LICENSING

AbbyShot Clothiers, Newfoundland, Produces Officially Licensed Serenity Browncoat This Fall

Mount Pearl, NL, Canada – AbbyShot Clothiers of Mount Pearl, Newfoundland and Labrador, have been awarded the rights to reproduce the official licensed Serenity Browncoat by Universal Partnerships & Licensing. The Captain Malcolm Reynolds’ Browncoat, based on the jacket worn by the character of the same name in Universal Pictures’ Serenity, the film adaptation of Joss Whedon’s television series Firefly, will be officially ready for order on October 28^th , 2009.

As with any creation from Whedon, the Serenity series has developed a strong fan base around the world that has been closely following the release of this coat.

“To be able to create something that has been so eagerly awaited has truly been an amazing experience,” says Bonnie Cook, President of AbbyShot Clothiers. “The response from the fans has been tremendous, and without their collaborative input every step of the way, we wouldn’t feel nearly as excited about this release. The energy from the fans has been one of the strongest motivators of the project and we look forward to bringing many more beloved items to these fans.”

AbbyShot is known for its “screen-accurate” movie, television, gaming, and anime inspired clothing.  This fall marks the company’s biggest licensing agreements, which grant rights to reproduce clothing with full endorsement from the creating studios.

“After meeting with Ms. Cook and her team, and seeing AbbyShot’s previous designs, we knew the fan followings would be completely satisfied with the results of this partnership and the screen accurate Malcolm Reynolds Browncoat,” said Tricia Chaves, Senior Director, Licensing, Universal Partnerships & Licensing.

The coats are launching with an integrated online and social media campaign developed by SPARK Marketing, and will test fan knowledge to find true Browncoats. Online purchasing of the collector’s items will begin on October 28^th, 2009.

Later in the season, the design house is also releasing two jackets for the BBC series Doctor Who.

About Serenity

Joss Whedon— the Oscar®- and Emmy-nominated writer/director responsible for the worldwide television phenomena of Buffy the Vampire Slayer and Angel—now applies his trademark compassion and wit to a small band of galactic outcasts 500 years in the future in his feature film directorial debut, Serenity.

The film centers around Captain Malcolm Reynolds, a hardened veteran (on the losing side) of a galactic civil war, who now ekes out a living pulling off small crimes and transport-for-hire aboard his ship, Serenity. He leads a small, eclectic crew who are the closest thing he has left to family – squabbling, insubordinate and undyingly loyal.

When Mal takes on two new passengers—a young doctor and his unstable, telepathic sister—he gets much more than he bargained for. The pair are fugitives from the coalition dominating the universe, who will stop at nothing to reclaim the girl. The crew that was once used to skimming the outskirts of the galaxy unnoticed find themselves caught between the unstoppable military force of the Universal Alliance and the horrific, cannibalistic fury of the Reavers, savages who roam the very edge of space. Hunted by vastly different enemies, they begin to discover that the greatest danger to them may be on board Serenity herself.

Serenity is written and directed by Joss Whedon; produced by Barry Mendel; and executive-produced by Chris Buchanan, Alisa Tager and David Lester.

About Universal Partnerships & Licensing

UP&L oversees Universal’s consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal’s theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio’s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric, with 20% owned by Vivendi.

About AbbyShot Clothiers

AbbyShot Clothiers creates distinctive, extremely high quality, screen-accurate clothing.

Inspired by great movies and characters like the Matrix, Silent Bob, and even Japanese Anime, their unique products are designed to elevate their clients’ wardrobes above the norm. AbbyShot has been in business for over seven years thanks to their keen attention to detail, which has given them amazing fan support worldwide. Their current collection can be viewed by visiting their website at www.abbyshot.com.

About SPARK

SPARK is a full-service marketing agency currently employing nine of the regions best

marketers and partnered with many of the top media, production, online and freelance talent in Atlantic Canada, Canada, and the U.S. SPARK Marketing is located on 21 Queen’s Road, St. John’s, NL and 1096 Queen Street, Suite 350 in Halifax, NS. For more information go to www.sparkmarketing.ca.

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Contact Information

AbbyShot Clothiers

Mark Battcock – Export Developer

AbbyShot Clothiers Limited

75 Barbour Dr. Mount Pearl, NL, Canada

+1(709)747-2323

mark@abbyshot.com

SPARK Marketing – Christa Steeves, Media Contact

21 Queen’s Rd, St. John’s, NL, Canada

+1(709) 697-5363

csteeves@sparkmarketing.ca

www.abbyshot.com

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